I am absolutely okay with Star Trek being just one of many franchises they’re managing, and not the largest or most prominent.
In the case of SFA, I do think they’ll be looking closely at the demographics - are they actually reaching the younger audience they were hoping to reach? I think that’s far more important than “was it a top 10 show” or whatever other limited metrics are available to us.
Even many of the perpetual doomsayers on other platforms are bending to acknowledge that SFA is tenaciously sticking at a rank of #1 or 2 on Amazon Channels.
It’s sinking in that SFA is pulling viewers but not Paramount+’s existing demographic
— which means that it’s achieving what it was designed to do.
This is hugely important, and good to hear it’s going that way. As established Trek viewership enters our “extinction period” (ie., middle age and beyond), it’s super important that the show reaches new demographics.
SFA definitely bobs up in rank on Thursday/Friday/Saturday and falls off the rest of the week, but the interest shown on Amazon Channels is consistent across many countries, and not just in the United States.
Paramount will have the hard and detailed viewership data to make decisions — not just US-based brigading on social media aggregators.
I am absolutely okay with Star Trek being just one of many franchises they’re managing, and not the largest or most prominent.
In the case of SFA, I do think they’ll be looking closely at the demographics - are they actually reaching the younger audience they were hoping to reach? I think that’s far more important than “was it a top 10 show” or whatever other limited metrics are available to us.
Even many of the perpetual doomsayers on other platforms are bending to acknowledge that SFA is tenaciously sticking at a rank of #1 or 2 on Amazon Channels.
It’s sinking in that SFA is pulling viewers but not Paramount+’s existing demographic — which means that it’s achieving what it was designed to do.
This is hugely important, and good to hear it’s going that way. As established Trek viewership enters our “extinction period” (ie., middle age and beyond), it’s super important that the show reaches new demographics.
SFA definitely bobs up in rank on Thursday/Friday/Saturday and falls off the rest of the week, but the interest shown on Amazon Channels is consistent across many countries, and not just in the United States.
Paramount will have the hard and detailed viewership data to make decisions — not just US-based brigading on social media aggregators.