

- Spending a day or more every quarter/half sorting out your roadmap, prioritising stakeholder needs, tech debt and enhancements
- Someone from senior leadership decides they want random thing they invented and blows the roadmap up
- Much wanted feature (X) or issue gets pushed back
- CEO makes a comment in a company wide meeting how they can’t understand why we simply can’t do X thing yet
- Everyone in Product scrambles to make X a priority
- Go to step 1
