The more complex answer is that the stock market at this point is just a speculative mess where numbers are made up because the price isn’t dictated by what the company is currently capable of doing but rather what the company potentially could be doing in the future
The stock market has been a speculative mess where the numbers are made up during my entire lifetime.
Or, and hear me out, King could collaborate with another human writer to do the exact same fucking thing to promote human creativity instead of giving AI any more publicity.